Mission Statement:

To Lead, Innovate, and Inspire the sport of swimming.

Lead the industry of performance swimwear and apparel,

Innovate products and services,

Inspire all athletes to live their potential and be their best - A3 Performer.

Vision Statement:

To become the most sought-after brand of performance swimwear in the world and to enrich the sport of swimming with innovative products that impact swimmers of all levels to be their very best.

LEAD. INNOVATE. INSPIRE.