October 4, 2018 – A3 Performance is excited to welcome another impressive athlete to the team, but this time as an Account Manager; A3 Performance welcomes Michi Alexander!

Michi graduated from the University of South Carolina in the 80's with a BS in Business Administration and a focus on marketing and management. In 1986, Michi, the top sprinter on the Gamecock Swim Team, finished fifth in the 50-yard freestyle at the Division I NCAA Championships, making her an NCAA All-American. Michi was also an All-American in the 100-yard freestyle and the 400-medley relay. Her phenomenal collegiate career was highlighted by not only her NCAA All-American honors, but also by being one of the top 5 nominees for female athlete of the year in 1985-86, and receiving the Most Valuable Swimmer award and the Coaches award in 1985-86. 

After college, Michi's primary work was in customer service and raising her family. After her hiatus from competitive swimming, Michi now joins the fastest growing brand of performance swimwear in the world. 

"I am really looking forward to establishing and maintaining lasting relationships with swim teams and getting those teams fully operational in the best performance swimwear and gear! I am also looking forward to working with the rest of the staff at A3. But what I am most excited about is to be working with the best family out there who are passionate and driven about what they do and how they are going to rise to the top!"

A3 Performance Founder and CEO, Dan Meinholz, has known Michi and worked with her in the past as a swim team dealer. His familiarity with her background and work ethic made her an obvious choice for the job.

"I've known Michi for a long time. I know what she is capable of and I knew that I wanted her on our team. She has an exceptional work ethic and she is an exceptional person. Michi's knowledge of the sport and her drive make her an excellent addition to the A3 team, and I could not be more thrilled to have her on our team," said Meinholz.

A3 Performance is an independently-owned, performance swimwear company built on a passion for swimming, athletes, and athletic performance. We encourage swimmers to swim better and faster at all ages and levels, from beginners to Olympians.  Driven by a genuine leader and devoted staff that are passionate about swimming and service, A3 Performance strives to inspire and enrich the sport of swimming with innovative and impactful products that motivate swimmers to be their very best – an A3 Performer.